Digital marketing agency USA and India

DAU and MAU are common metrics used to measure the engagement and growth of a mobile app or website. Here’s how to understand these metrics in Firebase Analytics in 2023:

  1. DAU (Daily Active Users) – This metric measures the number of unique users who opened your app or website on a given day. DAU is useful for understanding the daily engagement of your users and how often they are interacting with your product. In Firebase Analytics, you can view DAU data for a specific day, week, or month by selecting the “Audience” tab and then choosing “Active Users.”
  2. MAU (Monthly Active Users) – This metric measures the number of unique users who opened your app or website within a calendar month. MAU is useful for understanding the overall growth of your user base and how many people are using your product on a regular basis. In Firebase Analytics, you can view MAU data by selecting the “Audience” tab and then choosing “Active Users” and “Monthly Active Users.”

When interpreting DAU and MAU data, it’s important to look at trends over time and compare them to your business goals. For example, if your goal is to increase user engagement, you may want to focus on increasing your DAU by offering new features or promotions. Alternatively, if your goal is to grow your user base, you may want to focus on increasing your MAU by improving your marketing efforts or enhancing your user experience.

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