By 2024, there will be approximately 4.48 billion email users, which is more than half of the world’s population.
Consider how your organization could expand if you implemented the appropriate email marketing benchmarks and techniques this year. There’s a lot more to it than just segmentation and customisation.
In this post, we’ll look at eight new email marketing methods you may use this year to boost channel success.
1. Build email lists by making attractive offers.
The first step in conducting a successful email campaign is to develop a strong, healthy email list. Purchasing a list is never wise; emailing them without their consent will cause more harm than benefit. Not only would it impact brand reputation, but it will also result in low open rates, which undermine IP reputation and cause future emails to be chosen as spam.
Create a healthy email list using unique campaigns and a popup form with appealing offers, such as gift cards, to captivate your audience and ask them to share their email address with you.
2. Customize your messages.
When we say personalized email marketing, we don’t imply sending a separate email to each subscriber. Personalization is the process of creating a personalized message based on consumer data.
70% of brands do not include customization in their email marketing strategies.
This means that by personalizing your emails, you may stand out from the crowd.
The simplest form of personalization is addressing the reader by name. Most email service providers (ESP) include this in their performance, and this strategy alone will boost campaign performance.
3. Create subscriber segments-
According to email marketers, segmentation is the second most important activity this year.
Do you understand why it is so high?
It’s because segmenting your database allows you to tailor your email campaigns to your intended audience much better. The segmentation process is easy and may be completed using CRM software.
Create segments that collect user preferences and activity, and then utilize this data to send them targeted emails that address their greatest needs or concerns. Some email segmentation techniques include:
- Segmenting by age, gender, and place
- Using quizzes and surveys to find out where their interests are
- Analyzing customers’ buying history
- Monitoring customer behavior on your app or website.
4. Keep your emails simple and contextual
On average, people receive more than 120 emails per day.
With so many emails competing for attention, yours could easily become lost in the rush. The only way to stand out is to keep your emails contextual, which makes them more relevant to your users and encourages them to open them.
5. Send emails at the appropriate time
Another idea is to consider when you send emails.
Why?
People check their emails at different times each day.
To determine when to send your emails, study your subscribers’ habits, including their time zones. A/B testing can also help you determine the optimal times to reach your target audience.
Conclusion-
Here’s a quick overview of the email marketing tactics we’ve discussed so far.
Email marketing continues to produce benefits.
However, email marketing has developed. It is no longer as easy as sending the identical email to everyone.
It’s time to change your email marketing strategy. Trends shift quickly, and what worked 12 months ago may not be effective now. Make sure to use amazing subject lines and send your emails at the appropriate times.
If you include these strategies into your email marketing strategy, your customers will be more receptive, campaign performance will increase, and your company will continue to expand.
If you are willing to improve your email marketing strategy this year? Schedule a demo with Quadrilite to discover how you can improve your game. Contact us at [email protected] or make a call on +91-9392704080.
